People/buyers are the most important part of a property sale, without a buyer you have no sale.
How do I find the right buyer?
Answer - Qualification
What is Qualification?
Finding the right buyer for the property is a process called Qualification. Qualification of a potential buyer is very import as this is the fact-finding part of the process. This allows you to have a conversation with the buyer about situation; it allows you to find out what the client is looking for. What their budgets are, what their position is - do they need to sell, are they on the market?
Once you have all this information, you can quickly see if your property will fit their needs and can discuss any potential problems. This also gives you a great chance to upsell your property to them. As once you know what a client wants and how your property fits their needs, you can focus on the properties strength and set up the viewing correctly. Qualification of your potential buyer correctly can save you thousands of pounds, as you are only putting motivated clients into viewing your property. This allows you to gain valuable feedback on your property and saves you making rash decisions on reducing your price, just because you have had the wrong buyers through the door and changing the appearance of the property. 90% of the buyers fall in love with the same things you did about your property.
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